S&P Event Case Study
Company Type: Fortune 500
Category: Enterprise Climate Solutions (SaaS)
Campaign Type: Events, Lead Generation, Brand Awareness
Objective: Brand engagement with industry decision-makers
CASE STUDY: Event Promotion S&P Global
About the campaign
S&P Global Event Promotion with ESG News
Client: S&P Global Market Intelligence
S&P Global Market Intelligence is a division of S&P Global that delivers essential financial and industry data, research, and analytics to decision-makers across global markets. They provide insights that power investment, risk management, and strategic planning for corporations, financial institutions, and government entities.
Campaign Budget:
Under $10,000
Target Audience:
Director-level and above sustainability professionals
Objective 1:
Drive qualified institutional registrations to a live webinar hosted by S&P Global
Objective 2:
Objective S&P Global Market Intelligence sought to maximize high-level institutional attendance for an upcoming webinar on sustainability-related risk and valuation services. The goal was to secure live sign-ups and meaningful engagement from Director-level or higher decision-makers across major organizations, within a very short promotional window.
The Challenge
Only 7 days to drive awareness, registrations, and attendance.
Audience Precision:
Audience Precision: Needed to reach senior sustainability professionals with influence over risk, valuation, and ESG-related initiatives.
Budget Limitations:
Budget Limitations: Tight campaign budget requiring highly efficient media performance.
The Solution
OVerivew
ESG News activated a precision-targeted content and media distribution strategy designed to reach sustainability leaders and institutional decision-makers. The campaign included:
Element 1: ESG News Channels
Placement across ESG News' digital channels, esgnews.com, social and ESG / sustainability newsletter
Element 2: Audience targeting
Targeted social media promotion to ESG News’ audience base (CIOs, CSOs, ESG execs)
Element 3: Content and Event Listings
Event listing, editorial content framing, newsletter features and integrated social media posts.
Element 4: Goal Driven
CTA-driven registration campaign designed for fast conversion (event sign-ups).
Performance
Outcome
Registrations:
Registrations attributed to ESG News: Significant audience engagement and measurable impact.
Live Attendance:
~200 participants
On-Demand Views:
~70 additional post-event views
Total: 270 Webinar registrations
Quote: From client
“The numbers you provided are impressive, and we certainly noticed a significant number of registrations coming through ESG News – kudos to your efforts!” – Mominah Kamran, Marketing Coordinator, S&P Global
“The numbers you provided are impressive, and we certainly noticed a significant number of registrations coming through ESG News – kudos to your efforts!”
– Mominah Kamran, Marketing Coordinator
S&P Global
By the numbers
Webinar Stats
day campaign
1
Live Attendees
1
Registered Leads
1
Screenshots of deliverable Events
