ESG News Agency

Financial and Business media platform ESG News Agency Launches Podcast & Webinar Distribution Offering

Enables brand safe, scalable and targeted podcast promotion directly via the world’s top financial and business publishers

New York, NY – November 1, 2023 – ESG News Agency, the sustinable finance andbusiness new media platofrm for premium brands and publishers, today announced the launch of a new podcast promotion and distribution capability which is currently being tested in an initial phase. This extension enables brands to efficiently engage their target audiences by leveraging podcast distribution through ESG News Agency tier one sustainable finance publishing partner ESG News.

ESG News Agency podcast and Webinar distribution offering comes at a time of exponential growth in podcasts and webinars and the audiences who listen and watch to them — with at least 80 million individuals listening to podcasts and over 100 million watch podcasts at least once a week, doubling since 2016. Increasingly, both premium brands and media companies are launching podcasts and webinars and seeking ways to introduce them to audiences and engage listeners. Via a unique audio advertising unit, ESG News Agency enables brands and publishers to distribute podcast episodes next to relevant articles in top financial and business publishers.

“As the appetite and audiences for podcasts continue to grow massively, so does the challenge for podcast creators to break through the noise and find the right audiences. We offer the ability to place relevant podcast and webinar content in front of ESG and sustainability audiences who are most likely to be interested in a particular kind of subject matter, in premium and brand-safe environments, said Matt Bird, CEO of ESG News. “We saw a need in the market and will now be offering advertisers an additional way to reach your B2B audience, where content is aligned with brand safety at scale.”

ESG News Agency unique ability to connect premium brands with sustainable finance and business content across trending themes such as DEI, energy transition, impact investing, ESG, sustainable fashion, supply chain to name a few is the perfect getaway for advertisers to tap into marketing on podcasts and webinars. This contextual targeting capability, at scale, has been central to ESG News’ growth since 2022.

About ESG News Agency

ESG News Agency is the media platform for the financial services, technology, corporate, ESG, and lifestyle sectors, providing advertisers and institutions with access to a global audience of over 110 million online consumers and impact investing and sustainability professionals. Through our native display, guest posts, impact columns, and video units, brands can target consumers contextually with content and product marketing messages on over 180 premium business and finance publishers. Advertisers and publishers trust ESG News Agency for our brand safety, transparent pricing and insights. Our emphasis on high-quality audiences combined with contextually relevant content helps partners achieve higher ROI and engagement than other ESG and sustainable finance platform. For more information, go to esgnewsagency.