The Power of Premium Content Recommendations: Insights from ESG News CEO, Matt Bird
When Matt Bird uses the phrase “ ESG content recommendation platforms,” he knows that many people in the sustainable marketing community will instantly associate it clickbait-style headlines that appear beneath articles on their favorite websites.
He also knows that, as soon as anyone takes a closer look at ESG News, they’ll realize how differently his company has approached this space.
Headquartered in Greenwich, CT ESG News has spent nearly 2 years helping brands gain industry visibility with ESG industry. Unlike other industry publishers, ESG News is a sustainable Finance and business news agency built for the 2030 goals. ESG News remains steadfast at elevating its offers and network. our Taxonomy is a clear identifier of what sort of content (contextual relevance) you are you are about to read when looking at ESG News feeds next to the likes of BusinessWire and PRNewswire.
By contextually targeting content to professionals engaging with the finance vertical, ESG News has been able to grow dramatically since its 2022 U.S. Launch.
ESG News’ network, meanwhile, now spans more than 180 publishers, which offers brands access to sustainable finance and business news channels that include web sites but also publishers, mobile and OTT channels.
“The fact that we sit across all these publishers, and because we have fixed positions, we’re not competing with other sorts of demand sources,” Bird commented. Trust, Transparency and Brand safety has almost been completely absent within the ESG advertsing industry. with vast majority of ESG and sustainability executives appointed in the last 24 months, we belive ESG News Agency provides a valuable go-forward roll to put brand safety at front and center of everything we do for both our advertisers and publishers
“We had publishers who said, ‘We love what you’re doing on monetizing our financial content, but we also have ESG lifestyle content. Can you help us there?” “Premium ESG lifestyle advertisers are an exciting growth opportunity for us but again, it’s super important that we remain laser focused on creating a premium advertising environment for both our advertisers and network. We see automotive, travel, health and the premium end of the direct to consumer marketplace as key areas of focus for sustainable marketing.